What are Web Apps for Business?
Web applications (web apps) are software programs that run functions through web browsers such as Google Chrome, Safari, Firefox, etc. Web apps can be integrated into your business to elevate the user experience, organize data, improve employee collaboration, and to help solve day-to-day tasks. Benefits of web apps may include:
- Cost efficiency
- Integration with other systems
- 24/7 accessibility
- High security levels
- Efficient maintenance and upgrading
- Scalability
- Compatibility
- Customizability for different devices
- Device space-saving
- Easy back-up
Web apps that you may wish to consider integrating into your business:
Slack. Slack is a business app for project management that allows users to have discussions within a team, with external parties, and/or privately. There are many useful features including channels, quick calls, custom Slack bots, reminders, configurable notifications, video calls, and integrations.
Trello. Trello is project-management web app that is highly visual, providing boards where users can create several lists and move cards between them as the project progresses. Features include preset templates, integrations, and automation.
Basecamp. Basecamp is another project management app that is prized for its streamlined and intuitive interface. In the Basecamp web app, it is easy to invite collaborators, attach files, chat within projects, track progress, report team productivity, and engage in real-time communication.
Expensify. Expensify is a financial toolkit that streamlines receipt and expense management by allowing users to take photos of physical receipts so that they can be automatically filed and reported. Parameters can be set to manage the reimbursement flow or to flag unusual spending.
Google Analytics. Google Analytics is a popular web app that tracks and reports website traffic, allowing users to see where website visitors are coming from, what devices they are using, what their patterns of behavior are, and more. Features include funnel analysis, reporting and data visualization, tag manager, smart goals, data activation, and integration with other Google products.
HubSpot. HubSpot is an inbound marketing and sales platform that helps businesses to attract visitors, convert leads, and close sales with tools for content management, social media marketing, web analytics, and SEO. Features include list segmentation, automated workflows, email analytics, paid ad tracking, automated customer relationship management (CRM) database, and content A/B testing (measures different elements such as headlines, formatting, and content to determine what affects traffic, consumer behavior, and conversions).