What are IP Address Trackers?
A geolocation IP address trackers refers to locating and identifying users base on their device’s IP address, which extracts users’ geographical location, city, region, time zone, and more. Every device, server, and website on a computer network is assigned a unique IP address, and when users communicate with other users, servers, and websites, the IP address identifies the device on the network in the communication protocol. IP address trackers can be used for cybersecurity and for commercial purposes, such as advertising and market research.
Cybersecurity
Threat intelligence refers to the process of gathering data about potential sources of threats to a computer system or network, such as the locations of cyberattacks. Collecting this information helps protect organizations from threats. IP address trackers can be used in many different ways for cybersecurity purposes:
Geolocation IP address tracker API. Geolocation IP address tracker application programming interface (API) determines the exact geolocation of users. When users connect to the app or website, the IP address tracker API pinpoints the physical location and associated geo-parameters of the user1. This information can help to determine if this user has a history of malicious or suspicious activity, providing an opportunity to blacklist them.
Ipstack IP address tracker. Ipstack APIs locate and identify website visitors by their IP addresses. The information provided includes the exact geographic coordinates in terms of longitude and latitude, along with country, city, and region information, time zone, currency, connection, and security. The comprehensive information helps to identify the risk levels of IP addresses, which helps to protect the computer network and builds threat intelligence.
IP reputation. IP reputation is a score from 1 to 100 that identifies the risk level of IP addresses. IP reputation is based on market insights and data that has been acquired through queries from various industries. When an IP address appears often in negative queries and connections, it is identified as a risk and is given an IP reputation, with higher numbers being associated with increased risk.
Commercial
IP targeting. IP targeting is a method of digital marketing that involves targeting consumers by their IP addresses to serve targeted advertisements. This allows marketers to send ads directly to their exact audience by sending ads to various devices on the Wi-Fi network such as laptops, desktops, tablets, and smartphones
Geotargeting. Geotargeting is a type of advertising that uses location data to reach people with messages that are appropriate for their location and behavior. Advertising is displayed that is based on assumed knowledge of a person’s location.
1 Saeed, 2022, “Why Are IP Address Trackers Important for Cybersecurity And Threat Intel?”