WordPress for Enterprise
WordPress is the most well-known and most popular Content Management System (CMS) available. WordPress is a state-of-the-art semantic personal publishing platform that focuses on aesthetics, web standards, and usability, and WordPress powers more than 37%1 of the top 10k websites in the United States. It’s a powerhouse. While WordPress touts itself as a “personal publishing platform”, this CMS has evolved to become an ideal solution for enterprise users as well. Let us explore some of the features that are attracting enterprise users.
Flexibility. WordPress is an open-source CMS and anyone can contribute to this platform. There are hundreds of websites dedicated to WordPress development and design, as well as forums and annual conferences. Since its founding in 2003, it has grown exponentially to include integration with many different software programs. This flexibility is also attractive to developers who can accelerate time to market and can iterate and build site experiences faster with development-staging environments and with local development tools2.
Security. WordPress has consistent updates and security releases and has security plugins that can manage minor core updates. A managed WordPress host can help to handle major updates and server updates that may need to be done manually and can employ plugins with advanced security features such as multi-factor authentication and IP blocking. WordPress has distributed denial-of-service (DDoS) protection and a managed web application firewall (WAF).
Reliability. A quality WordPress hosting platform with high level guaranteed uptime will help to ensure a positive User Experience (UX) and boosts your brand’s credibility.
Performance Analytics. Instant insights, code level diagnostics, and proactive application monitoring help to resolve issues faster. Some companies with relevant plugins designed for WordPress include MailChimp, Constant Contact, Buffer, and Google Analytics3.
Customer Success. Dedicated world-class customer and technical teams are committed to ensuring that enterprise meets and exceeds digital business objectives with features such as personalized on-boarding and executive business reviews.
User Management. Running a network of subdomains is one of the main features of an enterprise-level CMS. This is known as Multisite. WordPress supports multisite with Super Admins- user roles that have complete access to all administrative features of a WordPress Multisite network4. Super Admins can control all sites on the network, upgrade WordPress Core for the entire network, manage all network users, control which plugins and themes network sites can use, can control network settings such as new user registration, banned domains, welcome emails, default content for new sites, upload settings, default language, and more. Site-wide Super Admins can edit dashboards, manage settings, import and export content tools menu content, use HTML & Javascript, manage plugins, manage themes, manage users, manage all posts and taxonomies, manage media, and manage comments.
Low Cost. A beloved feature of WordPress is its low cost. The low cost is actually no cost, as WordPress itself is free to use. Its low cost and popularity keep development costs low as there are ample WordPress experts in the US and around the world.
International. WordPress is available in over 100 languages and there are many translation plugins available to provide seamless translations at the click of a button.
1BuiltWith® Pty Ltd, 2021, “WordPress Usage Statistics”
2Jones, 2021, Business Wire, “WP Engine Launches Premier, the Enterprise WordPress Platform”
3Rodriguez, 2020, “Is WordPress An Enterprise CMS?”
4Warfel, 2018, “Super Admin (Role)”